Privacy Policy

WHAT DO WE DO WITH YOUR INFORMATION?

Rugged Senior is a USA based company dedicated to providing outstanding products from the world's most innovative companies. When you use our services, you entrust us with your personal data. We recognize the significance of this responsibility and are committed to safeguarding your personal information while empowering you with control. This Privacy Policy aims to clarify what information we collect, the reasons behind its collection, and how you can manage your information. If you have any inquiries, please contact us at support@ruggedsenior.com.

If you are a resident of the European Union (EU), the European Economic Area (EEA), or Switzerland, the processing of your personal data will always comply with the General Data Protection Regulation (GDPR). Rugged Senior is the Controller of this website, as defined in the GDPR. All personal data collected by Rugged Senior is stored exclusively in secure hosting facilities in the US. Rugged Senior has data processing agreements in place with our hosting facilities to ensure GDPR compliance. Please refer to our Terms of Service for details.

All hosting is carried out in accordance with the highest security standards. In the event of a personal data breach, affected parties will be notified no later than 72 hours after becoming aware of it, where feasible and without undue delay. If the notification to affected parties is delayed beyond 72 hours, the reasons for the delay will be provided. If you are located in the US, Rugged Senior processes your data solely in data centers located in the US. Rugged Senior has implemented reasonable physical, technical, and organizational safeguards mirroring the EU safeguards against accidental, unauthorized, or unlawful destruction, loss, alteration, disclosure, access, use, or processing of your data in Rugged Senior's possession. Rugged Senior will promptly notify you in the event of any known unauthorized access to, or use of, your data.

What Information do we collect, and how do we use that Information?

Browser and Device Information: When you visit a Rugged Senior website, we automatically collect some information about your device and web browser. This information is collected based on a legitimate interest to ensure the proper functioning of our website. We collect your browser's language and country settings to display our website in your preferred language and currency. Information about your device is collected to adapt our website for optimal display on your device type, whether it's a smartphone, tablet, laptop, or desktop.

Marketing Partner Attribution: Rugged Senior collaborates with various Marketing Partners who advertise our products on platforms such as Facebook, Google, Pinterest, YouTube, MSN, etc. We have a legitimate interest in crediting these Marketing Partners for their efforts, and we use a system that passes unique identifiers for Marketing Partners and sales across web pages. This system employs cookies and similar technologies. We also utilize a third-party processor, CAKE, for managing Marketing Partner attribution, which also uses cookies and IP addresses. Marketing Partner Attribution data is retained for 90 days.

Advertiser Sales Attribution: We also have a legitimate interest in the systems provided by advertisers to track successful and unsuccessful sales. Advertiser Sales Attribution data is retained for 30 days.

Advertising Audience Generation: Advertising platforms like Facebook and Google utilize the concept of an audience. Rugged Senior and our Marketing Partners leverage audiences in various ways, such as finding similar people, displaying additional advertisements, or excluding members from additional advertisements. We have a legitimate interest in these systems to make advertising financially feasible.

Personal Information Collected When Purchasing Products: When you make a purchase on our website, we collect the following personal information:

IP Address
Email Address
Name
Shipping Address
Billing Address (if different from Shipping Address)
Phone Number
Credit Card, PayPal, or Amazon Pay payment information (no credit card data is stored on our site)

This information, referred to as Order Information, is used to fulfill your order, including processing payment, arranging shipping, and providing order acknowledgment and shipping confirmation emails. We retain your Order Information for at least a year to fulfill contractual obligations and address warranty or customer service issues. If a product has a warranty period longer than a year, your Order Information will be retained for that period.

Communications from us after Product Purchase: Rugged Senior may send you occasional emails, texts, or instant messages to inform you about new products or special offers. You can opt-out of these communications at any time. This is permitted based on the soft opt-in exemption for communicating with existing customers under the 2002 European ePrivacy Directive.

Do Not Track: Most modern web browsers allow you to send a Do Not Track signal to the websites you visit. However, there is no accepted standard for how a website should respond to this signal. Currently, we do not respond to Do Not Track or similar signals.

Your Rights under the GDPR:

Residents of the European Economic Area have the following rights under the GDPR, which may apply under specific circumstances:

The right to be informed about the processing of your personal information.
The right to have your personal information corrected if inaccurate and completed if incomplete.
The right to object to processing of your personal information.
The right to restrict processing of your personal information.
The right to have your personal information erased (the right to be forgotten).
The right to request access to your personal information and obtain information about how we process it.
The right to move, copy, or transfer your personal information (data portability).
Rights in relation to automated decision making which has a legal effect or significantly affects you.
The right to complain to the Data Protection Supervisory Authority in your country.

You have the right to object to certain purposes for processing, particularly data processed for direct marketing purposes and data processed for reasons based on our legitimate interests.

For privacy and data protection matters concerning Rugged Senior, you can contact us via email at support@ruggedsenior.com.

Changes to this Policy:

We may modify this Privacy Policy from time to time to reflect changes in the law or our privacy practices. We encourage you to check this privacy notice for changes whenever you visit a Rugged Senior website.

Conditions of Use:

By using our website and the Rugged Senior platform, we assume that all users have carefully read this document and agree to its contents. If you do not agree with this Privacy Policy, please refrain from using our website and platform. We reserve the right to change our Privacy Policy as necessary. Continued use of the Rugged Senior website and platform after being informed of any changes implies acceptance of the revised privacy policy. This privacy policy is an integral part of Rugged Senior's Terms and Conditions.

If you have any questions, please send us an email at support@ruggedsenior.com

Effective Date of this Privacy Policy:

This Privacy Policy is effective as of February 28, 2024, and was last updated on February 28, 2024.